Terms of Service

Last updated: 25 July 2026

1. Overview

This website is operated under the trading name European Direct & Co.

Throughout this website, the terms “we”, “us” and “our” refer to European Direct & Co and the legal business identified in the Contact Information section of these Terms.

European Direct & Co offers this website, including all information, products, features and services available through it, to you conditioned upon your acceptance of these Terms of Service.

By visiting our website, creating an account, placing an order or purchasing a product from us, you agree to be bound by these Terms of Service, together with our:

• Return and Refund Policy;

• Shipping Policy;

• Privacy Policy;

• Cookie Policy;

• Any other policies or notices displayed on our website.

Please read these Terms carefully before using our website.

If you do not agree to these Terms, you must not use our website or purchase products from us.

Nothing in these Terms excludes, restricts or limits any mandatory consumer rights available to you under applicable law.

2. About Our Store

Our store sells men’s clothing, fashion products and related accessories through an online retail platform.

Our store is hosted by Shopify, which provides the e-commerce platform that enables us to display and sell our products.

Your purchase contract is with the legal business operating European Direct & Co, not with Shopify, unless expressly stated otherwise.

3. Eligibility

By using this website, you confirm that:

• You are legally capable of entering into a binding contract;

• You are at least the age of legal majority in your country or jurisdiction;

• The information you provide is accurate, complete and current;

• You will use the website only for lawful purposes.

If you permit a minor to use this website, you are responsible for their use of the website and any orders placed through your account or payment method.

4. General Conditions

We may refuse or cancel service, access or an order where reasonably necessary, including in cases involving:

• Suspected fraud;

• Unauthorised payment activity;

• Abuse, harassment or threatening behaviour;

• Attempts to interfere with our website;

• Violation of these Terms;

• Product or pricing errors;

• Legal or regulatory requirements;

• Orders placed for unlawful purposes.

We will not exercise these rights in a way that unlawfully discriminates against customers or removes mandatory consumer rights.

We may update, suspend or discontinue parts of the website when reasonably necessary. This does not affect orders that we have already accepted, except where performance becomes impossible or unlawful.

5. Product Information

We aim to display accurate descriptions, photographs, colours, sizing information, materials, availability and other product details.

However, the appearance of colours may vary depending on your screen, device settings, lighting and display technology.

Product images may include styling items, accessories or decorative elements that are not included with the product. The product description will identify what is included in the purchase.

Measurements and sizing information are approximate unless expressly stated otherwise. Customers should review the relevant size guide before ordering.

We may correct inaccurate or incomplete product information at any time.

Nothing in this section limits your rights when a product is faulty, damaged, misdescribed or materially different from what was advertised.

6. Product Availability

All products are subject to availability.

Adding a product to your cart does not reserve it. A product may become unavailable before checkout or before your order is accepted.

We may limit the quantities available per person, household, payment method, address or order when reasonably necessary.

If a product becomes unavailable after payment has been taken, we will notify you and issue an appropriate refund to the original payment method.

7. Prices, Taxes and Charges

Prices are displayed in the currency selected or shown on the website.

Unless stated otherwise, prices include applicable taxes where required by law. Delivery costs and any other applicable charges will be displayed before you complete your purchase.

The total amount payable will be shown at checkout before you place the order.

We may change product prices at any time, but price changes will not affect an order that we have already accepted.

Customers are not responsible for charges that were not properly disclosed before the order was placed.

When international customs duties, import taxes or handling fees may apply, this will be explained in our Shipping Policy, checkout information or other relevant notice.

8. Promotions and Discount Codes

Promotions, discount codes and special offers may be subject to additional conditions displayed at the time of the offer.

Unless expressly stated otherwise:

• Discount codes cannot be exchanged for cash;

• Discount codes cannot be applied after an order has been placed;

• Only one discount code may be used per order;

• Discount codes may have an expiry date;

• Certain products may be excluded;

• Discounts do not apply to delivery charges.

Promotional claims, availability statements and deadlines displayed on our website will be genuine and accurately represented.

We may cancel a discount or promotion where it has been used fraudulently, unlawfully or contrary to its clearly disclosed conditions.

9. Placing an Order

Before submitting an order, you will have an opportunity to review the products, quantities, delivery information, price and payment details.

You are responsible for checking that the information entered is correct before placing the order.

After an order is submitted, we will normally send an order confirmation email. This email confirms that we received the order but does not necessarily mean that the order has been accepted.

Unless applicable law requires otherwise, the purchase contract is formed when we send a dispatch confirmation or otherwise expressly confirm that the order has been accepted.

Payment authorisation or collection alone does not guarantee acceptance.

If we cannot accept an order, we will notify you and refund any amount already collected for the affected order.

10. Reasons We May Reject or Cancel an Order

We may reject or cancel an order for a reasonable and lawful reason, including:

• The product is unavailable;

• Payment could not be authorised;

• The billing or delivery information appears incorrect;

• Fraud or unauthorised activity is suspected;

• A pricing or product description error occurred;

• Delivery is unavailable to the address provided;

• The order exceeds a clearly stated quantity limit;

• Accepting the order would violate law or regulation.

When an order is cancelled after payment has been collected, an appropriate refund will be issued to the original payment method.

11. Payment

Available payment methods will be displayed at checkout.

By providing payment information, you confirm that:

• You are authorised to use the payment method;

• The payment information is accurate;

• Sufficient funds or credit are available;

• We and our payment providers may process the payment.

Payments may be processed by Shopify Payments or other independent payment providers. Those providers may apply their own terms and privacy practices.

We do not guarantee that every payment method will be available in every country or for every order.

12. Fraud Prevention and Verification

To protect customers and our business, orders may be subject to security, payment or identity verification.

We may request reasonable additional information where an order presents an elevated fraud or security risk.

We will handle personal information used for verification in accordance with our Privacy Policy and applicable data protection law.

An order may be delayed or cancelled if verification cannot be completed.

13. Delivery

Available delivery destinations, estimated delivery periods, charges and restrictions are described during checkout and in our Shipping Policy.

Delivery estimates begin after order processing unless expressly stated otherwise.

Estimated delivery dates are not guaranteed unless we explicitly agree to a guaranteed delivery date.

We will notify you about material delays when reasonably possible.

Unless another delivery period has been expressly agreed, orders will be delivered within the period required by applicable consumer law.

14. Third-Party Fulfilment

We may use warehouses, logistics providers, manufacturers or other third parties to store, prepare and deliver products.

Products may be dispatched from a location different from our business address or from outside the customer’s country.

Where third-party fulfilment, international shipping, import charges or a different dispatch location materially affects an order, relevant information will be disclosed through the product page, checkout, Shipping Policy or order communications.

The use of a third-party fulfilment provider does not remove our responsibilities as the seller under applicable consumer law.

15. Delivery Address

Customers are responsible for providing a complete and accurate delivery address.

Contact us promptly at support@europeandirect.uk if you identify an address error.

We cannot guarantee that an address can be changed after fulfilment has started.

If an order is returned because the customer provided an incorrect or incomplete address, we may require payment of reasonable redelivery costs where permitted by law.

This does not apply when the delivery problem was caused by us or our delivery provider.

16. Risk and Ownership

Risk of loss or damage generally passes to a consumer when the order is delivered to the consumer or a person designated by the consumer.

If the customer independently appoints a carrier that was not offered by us, risk may pass when the product is provided to that carrier, to the extent permitted by applicable law.

Ownership of the products passes after full payment has been received and delivery has occurred, unless applicable law provides otherwise.

17. Cancellations, Returns and Refunds

Cancellations, returns, exchanges and refunds are governed by our Return and Refund Policy.

Customers in the United Kingdom, European Union and European Economic Area may have mandatory rights, including a right to cancel qualifying online purchases within a specified period.

Products that are faulty, damaged, misdescribed or not fit for their intended purpose remain subject to applicable statutory consumer protections.

Nothing in these Terms or our Return and Refund Policy removes those mandatory rights.

18. Faulty or Incorrect Products

Customers should contact us at support@europeandirect.uk if a product arrives:

• Damaged;

• Defective;

• Incorrect;

• Incomplete;

• Materially different from its description.

We may request photographs or other reasonable evidence to understand and resolve the issue.

Depending on applicable law and the circumstances, the available remedy may include repair, replacement, price reduction or refund.

19. Personal Information

Personal information submitted through the website is processed in accordance with our Privacy Policy.

Our Privacy Policy explains how personal information is collected, used, shared, stored and protected, as well as the rights available to customers.

The Shopify platform and payment, fulfilment, analytics and technology providers may process information where necessary to operate our store.

20. Customer Accounts

Some website features may permit customers to create an account.

You are responsible for:

• Keeping your login details confidential;

• Providing accurate account information;

• Restricting unauthorised access to your account;

• Notifying us promptly about suspected unauthorised activity.

We may suspend or close an account where reasonably necessary for security, fraud prevention or a material breach of these Terms.

Closing an account does not automatically cancel an accepted order or remove any outstanding payment obligation.

21. Customer Reviews and Other Content

Customers may be permitted to submit reviews, photographs, comments or other content.

By submitting content, you confirm that:

• It reflects your genuine experience or opinion;

• It is accurate to the best of your knowledge;

• You own the content or have permission to use it;

• It does not infringe another person’s rights;

• It is not unlawful, deceptive, threatening, abusive or discriminatory;

• It does not contain malware, spam or fraudulent material.

You retain ownership of your content.

You grant us a non-exclusive, worldwide and royalty-free licence to display, reproduce and adapt the content for operating and promoting our store, subject to applicable law and our Privacy Policy.

We may moderate or remove content that violates these Terms or the law. We will not remove a genuine review solely because it is negative.

Fake reviews and undisclosed paid reviews are prohibited.

22. Intellectual Property

Unless otherwise stated, the website and its content—including the European Direct & Co name, branding, logos, graphics, photographs, text, layout and design—are owned by us or used with permission.

You may use the website for personal and lawful shopping purposes.

You must not, without prior written permission:

• Copy or commercially reproduce website content;

• Use our branding in a misleading manner;

• Scrape or systematically extract website data;

• Modify, distribute or sell our content;

• Claim ownership of our intellectual property.

Nothing in these Terms transfers intellectual property ownership to you.

23. Third-Party Links and Services

Our website may contain links to third-party websites, applications, payment providers or services.

Third-party services are operated independently and may be governed by their own terms and privacy policies.

We are not responsible for third-party content or services that we do not own or control.

This section does not exclude liability where we are legally responsible for selecting, recommending or integrating a third-party service.

24. Optional Tools

We may provide access to third-party tools or integrations.

Unless expressly stated otherwise, these tools are provided by third parties and are subject to their own terms.

You should review the relevant third-party terms before using an optional tool.

Nothing in this section limits responsibilities that cannot lawfully be excluded.

25. Prohibited Uses

You must not use the website:

• For unlawful or fraudulent purposes;

• To violate intellectual property rights;

• To submit false payment or identity information;

• To distribute viruses or malicious code;

• To gain unauthorised access to systems or accounts;

• To scrape, harvest or collect personal information unlawfully;

• To send spam or deceptive communications;

• To interfere with website security or operation;

• To submit fake reviews;

• To harass, threaten or discriminate against another person;

• To purchase products using stolen payment information.

We may restrict access or take other proportionate action when these rules are violated.

26. Accuracy of Website Information

We make reasonable efforts to keep website information accurate and current.

Occasionally, the website may contain typographical errors, incorrect pricing, inaccurate availability information or other errors.

We may correct errors and update information.

If an error affects an order that has already been placed, we will notify the customer and provide appropriate options, which may include confirming the corrected information or cancelling the affected order for a refund.

We will not rely on this section to make material changes to an accepted order without the customer’s agreement where that would violate applicable law.

27. Website Availability

We do not guarantee that the website will always be uninterrupted, secure or free from technical errors.

We may temporarily suspend access for maintenance, security, technical or operational reasons.

We will take reasonable steps to restore access where an interruption is within our control.

Website interruptions do not remove rights relating to accepted orders.

28. Disclaimer

We provide the website with reasonable care and skill.

To the fullest extent permitted by law, we do not guarantee that every website feature will be continuously available or compatible with every device.

Products will be supplied in accordance with their descriptions, applicable quality requirements and mandatory consumer law.

Nothing in these Terms excludes warranties, guarantees or remedies that cannot legally be excluded.

29. Limitation of Liability

Nothing in these Terms excludes or limits liability for:

• Death or personal injury caused by negligence;

• Fraud or fraudulent misrepresentation;

• Defective products where liability cannot be excluded;

• Breach of mandatory consumer rights;

• Any other liability that cannot legally be excluded or limited.

Subject to those protections, we are not responsible for losses that were not reasonably foreseeable when the contract was formed.

We are not responsible for business losses suffered by a consumer purchasing products mainly for personal use, including loss of profit, revenue, business opportunity or business interruption.

Where products are purchased primarily for business purposes, additional business terms may apply.

30. Indemnification

If you use the website for business purposes or materially violate these Terms, you may be responsible for reasonable losses, claims or costs directly resulting from your unlawful conduct.

This section does not apply in a manner that would create an unfair obligation for a consumer or require a consumer to compensate us for matters outside their control.

31. Complaints

Contact us at support@europeandirect.uk if you have a complaint.

Please include:

• Your name;

• Order number, where applicable;

• A clear description of the issue;

• The resolution you are requesting;

• Relevant supporting information.

We will review complaints fairly and respond within a reasonable period.

Information about any applicable alternative dispute resolution process will be provided where required by law.

32. Termination

You may stop using the website at any time.

We may suspend or terminate access where a user materially breaches these Terms, commits fraud, threatens website security or acts unlawfully.

Termination does not affect:

• An accepted order;

• Rights or obligations that arose before termination;

• Mandatory consumer rights;

• Terms that are intended to continue after termination.

33. Severability

If any part of these Terms is found to be unlawful, invalid or unenforceable, that part will be limited or removed only to the extent necessary.

The remaining Terms will continue to apply.

34. No Waiver

If we delay or fail to enforce a provision of these Terms, this does not mean that we permanently waive that provision or any related right.

35. Entire Agreement

These Terms, together with our published policies and order-specific information, form the agreement between you and us regarding your use of the website and purchases from our store.

Order-specific terms expressly agreed with you will take priority where they conflict with these general Terms.

36. Governing Law

These Terms and any purchase contract are governed by the laws of:

[INSERT THE COUNTRY AND JURISDICTION WHERE THE SELLING BUSINESS IS LEGALLY ESTABLISHED]

If you are a consumer, this choice of law does not remove mandatory protections available under the laws of the country where you normally live.

Consumers may bring proceedings in any court available to them under applicable consumer law.

37. Changes to These Terms

We may update these Terms to reflect changes to:

• Our services;

• Our business operations;

• Applicable laws or regulations;

• Security or technical requirements;

• Shopify or other service-provider requirements.

The version displayed when an order is placed will normally govern that order.

Material changes will not apply retroactively to an accepted order unless required by law or agreed with the customer.

The latest revision date will be displayed at the beginning of these Terms.

38. Contact Information

Questions about these Terms should be sent to:

European Direct & Co

Legal business name: European Direct & Co

Email: support@europeandirect.uk